Review of Culver and Seguins’ ‘Considering a Career in Media/Communications’: Chapter 1

The following post is centered around the first chapter in Sherri Hope Culver and James Seguin’s “Media Career Guide.” Chapter One offers useful information for an individual who is looking to enter a career in media and communications. The chapter touches on where recruiters find qualified candidates, qualities a potential candidate need, and how preparation in college can be very beneficial.

Chapter One of Culver and James Seguin text “Media Career Guide” focuses on three questions that explore careers, media, and communication. The first question the chapter breaks down involves trends and career opportunities in media and communication professions. The second question in the chapter gives insight into what an employer is looking for in media and communication careers. The third and final question placed emphasis on where recruiters find candidates who are qualified for media and communication jobs. I found Chapter One to be very beneficial because an immense amount of information related to public relations. Chapter One provided vaulable tips to questions that I continuously have when thinking about finding a job in public relations. For example, one of the valuable tips the chapter touches on is technology, and how it is only part of what is needed in a communications career. Culver and Seguin explain that “recruiters are seeking college graduates with extraordinary critical thinking skills, communications skills, leadership, initiative and an innovative spirit” (page 12).  Employers need qualified individuals with experience in more than just one area and the ability to keep up with the “rapidly changing and demanding job market” (page 11).

Another tip mentioned in the chapter involves college students preparing for their careers by wisely picking classes that will help in their occupation. As simple as this tip sounds many students take it for granted. Pick classes that will improve specific skills and advance knowledge of the profession. By taking job related classes a student can gain a head start in their desired profession.

The authors also explain where recruiters find qualified candidates and the cost effective techniques used. After reading the chapter, I realized I have passed up numerous opportunities to be recruited. For example, Culver and Seguin mentioned “job and college fairs” (page 14) events that are held held at every college and some business that provide an opportunity to network. One other recruiting strategy I haven’t taken advantage of is internships. Culver and Seguin explain that “internships and co-ops are fertile hiring grounds” (page 14). Throughout our discussion in class and reading the chapter an internship seems like a no brainer and an opportunity that I should not let pass by.

Culver and Seguins’ Chapter One ‘Considering a Career in Media/Communications has provided very useful tips and information about careers in communication. The tips are beneficial when considering the rapidly changing job market. Also, job opportunities that are available through college fairs, co-ops, internships, and other recruiting techniques. Reading Chapter One of Culver and Seguins’ textbook would be valuable not only to communication majors, but all college graduates beginning to look for a job in their major.



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